Our team has assisted in coining some of the most distinctive trademarks which have gone on to become some of the most well recognized brands today. We have helped protect such trademarks under different classes, house them under efficient ownership structures and create valuable and enforceable trademark rights. We have advised on strategic use of trademark portfolios for revenue creation through licensing campaigns, franchise models, merchandizing, and outright sales. We have valued trademarks and advised clients on transactions involving mortgage or collateralization of trademarks. Our team has also assisted in-house counsel on managing existing trademark renewals and assimilating acquired trademarks.